Aromatherapy: Making Dollars Out Of Scents

Aromatherapy — sometimes called aroma therapy — is described by its proponents as “the therapeutic use of the essential oils of plants.” The word “essential” does not refer to nutritional value but to the volatile, aromatic components that are the “essence” of the plant. Essential oils are said to be highly concentrated substances extracted from flowers, leaves, stalks, fruits, and roots, and also distilled from resins. They are alleged to contain hormones, vitamins, antibiotics, and antiseptics and to represent the “life force,” “spirit,” or “soul” of the plant [1]. The oils are administered in small quantities through inhalation, massage, or other applications to the skin. Occasionally, a product is taken internally. The products include diffusers, lamps, pottery, candles, pendants, earrings, shampoos, skin creams, lotions, and bath salts, and shower gels. Health Foods Business estimated that the total of aromatherapy products sold through health-food stores was about $59 million in 1995 and $105 million in 1996.

Pleasant odors can be enjoyable and may enhance people’s efforts to relax. However, there is no evidence that aromatherapy products provide the health benefits claims by their proponents.

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